Why we celebrate the School Breakfast Program with NSBW

Why we celebrate the School Breakfast Program with NSBW

We are celebrating the School Breakfast Program with the theme of “Start Your Engines” for National School Breakfast Week in 2019! This theme is designed to show parents, students, and school officials the benefits of fueling up for the day.  National School Breakfast...
Marketing Your School  Nutrition Program: Part 2

Marketing Your School Nutrition Program: Part 2

In part I of this blog, we discussed the importance of understanding your target audience as well as the different outlets in which to communicate your message in marketing your school nutrition program. Both audience and outlets are essential in determining the type...
Marketing Your School Nutrition Program: Part 1

Marketing Your School Nutrition Program: Part 1

As a food service professional, marketing your school nutrition program can be intimidating and seem impossible at times, like juggling eight flaming swords while riding a unicycle down a hill. It doesn’t have to be that hard. We want to show you how better...
What is National School Lunch Week?

What is National School Lunch Week?

Celebrated since 1962, National School Lunch Week has grown over the years, now serving approximately 30 million lunches to students across 100,000 institutions! That is a lot of students going through the lunch line! “The school lunch program has a huge impact and...